In this SocialBakers article, they share the information from there study so determine which platoform has higher engagement, Facebook and YouTube. They discuss engagement level of both platforms, which is the best method based on your goals. They also essentially reveal if you should post native Facebook videos or YouTube and type of interaction that is commonly received.
Here are a few interesting statistics:
1. Facebook videos achieved a 40% higher Engagement Rate than YouTube links.
2. YouTube links have been posted about 8 times more than Facebook videos.
3. Likes were the most frequent type of interaction (not Shares) and that Facebook videos generated.
4. To read more on this article, click here
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