How to Plan an Autoresponder Series
Autoresponders are a wonderful way to provide value, keep your prospects engaged, and convert them into paying customers. However, in order for them to be most effective, it’s important to plan ahead. Here are a few tips and tactics to help you get started.
#1 Before You Write a Word, Identify a Goal
What do you want your autoresponder to achieve? What’s the goal? Do you want subscribers to buy a product? Do you want them to click on affiliate links? Do you want them to connect with you on social media? Identifying your goal before you start writing will help you stay on track and write targeted content.
#2 Pen to Paper
It’s time to start writing, but you’re not writing your content yet. First, you want to create a plan. Identify how long you want your autoresponder series to be. For example, do you want messages to be delivered once a week for ten weeks? If so, then you’ll need ten email messages.
Decide the topic for each email and the goal, or how it will help you achieve your ultimate goal. Write them down, because in the next step you’re going to actually take steps to begin creating your email messages.
#3 Links and Systems
In general, your autoresponders will contain a few links. For example, you may include affiliate links, links to your website or links to buy products or services. Create or set up those links now and test them to make sure they work. Add the links to your list of autoresponder topics.
For example, if you have two links you want to include in your first autoresponder about cultivating Bonsai trees, then add those links to your plan. This will ensure you don’t forget to include them in your message.
Additionally, this is a great time to establish systems to test and track your autoresponders. You might, for example, set up two different text links for the first email message and test which one works best.
Pulling It All Together
Once you have a plan, you’re ready to take action. It’s time to write your autoresponders. Having a detailed plan makes this step super easy. Craft each message by the guidelines and intention you’ve already established.
It’s also important to note that if you want to outsource the actual content writing, all you need to do is communicate your plan and goals to your writer. They can take the information and create the content that you need to build your audience and achieve your email marketing goals.
Picture by: By luisvillarroel2007